I was inspired by a resent trip to the Peterson Auto museum with my family. There I got to view vehicles used in the movie Blade Runner (1982) which is one of my favorite movies and this was a dream come true. Next was the La Brea Tar Pits Museum, where I was impressed and fascinated by the array of information but thought it could benefit from a more curated merchandise selection. This idea turned into a a full lifestyle/ cultural offering.

I love fashion and love how through this medium cultural stories can transcend the boundaries of place and institution. The museum offers such a wealth of history my thinking is that it would benefit from diverse community out reach. And expand into groups that would not see the museum as a cool cultural destination.